Cupcake Junkie Rebrand: For this project, I chose a local client to redesign the branding, including a logo, business card, letterhead, rack card, introductory letter, and style guide.
LSU UREC Campaign: This campaign centered on creative strategy, and I chose a client that I was already familiar with having worked in University Recreation for over a year. I focused on all aspects of the facility and tried to find an overarching theme between all of the programs to generate more unique and total participation.
Chick-Fil-A Global Advertising Campaign: The challenge for this campaign was to bring Chick-Fil-A, a traditionally American brand, to China, Japan, and South Korea, adapting advertising strategies and messages based on each country. My partner and I also created three separate budgets and media mixes for each country. I designed the book layout for this project and developed the preliminary research for each country.
Uber Positioning Strategy: The team I worked with altered Uber's positioning strategy based on the corporate culture and recent events that called for a rethinking of how Uber could improve its image. I worked on the company background, SWOT analysis, and the development of the new tagline.
LSU Veterinary Hospital Campaign: As part of my senior capstone project, I led the accounts team in designing the primary and secondary research plans, including writing and conducting surveys and focus groups, as well as performing concept testing. I also presented the campaign to the client and helped write the presentation script.
Personal Branding in Fitness Workshop: I was invited to present a workshop at the EVOLVE Fitness Symposium on behalf of LSU UREC, and I discussed how to create a meaningful brand story when marketing in fitness and allowed participants to begin developing their personal brand traits. The worksheet and notes can be found here.
Ocean Spray Mini Campaign: I worked with a larger group of classmates in order to execute the latter pieces of an advertising campaign. Since much of the research was already given to us, I worked on the concept development and testing and strategized the campaign evaluation plan.